Henan scholars: Songshan Longmen with social awareness to strengthen Henan's foreign image

Zhengzhou, February 23 (Xinhua) Henan Jianye soccer name change "storm" recently settled, by Henan Jianye Football Club Co. The New Year's name change "storm" by the fans attention, now "storm" gradually leveled, leaving the fans more is, Henan soccer cause more expectations.

The name change "fiasco" in a series of twists and turns

Under the expectation and concern of the fans, on the last day of 2020, Henan Jianye Football Club announced that according to the requirements and regulations of the Chinese Football Association, "Henan Jianye Football Club Company Limited" is to be renamed as "Luoyang Longmen Football Club Company Limited". ".

When the news came out, it sparked controversy among the fans. Most of the fans were against the removal of the word "Henan".

In this regard, Henan Jianye Football Club responded that the name change to "Luoyang Longmen Football Club Co., Ltd." is based on the Luoyang local government to give support to the development of the club and other circumstances to make a comprehensive consideration of the decision. At present, the new name is still in the CFA review stage, combined with the views of the fans, may be modified again.

On the evening of February 20, 2021, Henan Jianye Football Club released another announcement that "Henan Jianye Football Club Co. So far, a wave of three twists and turns of Henan "soccer" name change thing settled.

Scholars say new name helps spread Central Plains culture

Henan Jianye soccer name change, not only the name change, but also the change of equity.

Henan economics researcher Song Xiangqing said in an interview, Henan South Jianye soccer renamed, taking into account the two major soccer markets of Zhengzhou and Luoyang, is bound to be able to obtain the common support of Zhengzhou and Luoyang municipalities, is also conducive to the appeasement of the Henan fans, to facilitate the stabilization of ticket revenues and advertising revenues.

Song Xiangqing believes that Songshan and Longmen have high and good social recognition, including international popularity, so the name Songshan Longmen Football Club is conducive to the club branding, expanding the domestic and international influence of soccer in the Central Plains, better spreading the culture of the Central Plains, and reinforcing the positive and healthy image of Henan to the outside world.

In the view of cultural scholars Qiu Zhiqiang, "Henan Jianye" or "Songshan Longmen" is a specific period of the "name", from the emotional aspect, hosting the youthful fervor, hope and glory! The name, has long been integrated into people's thinking and emotions. "Songshan Longmen" reflects the direction of reform and development of Henan soccer, taking into account the emotional resonance of all sectors of society, will lead to drive more people to participate in it.

Looking forward to injecting more energy into the city

Jianye Group, as a well-known private enterprise, has carried the heavy responsibility of the professional development of men's soccer in Henan Province since August 1994, and is the only club that has not changed its investor since the reform of the professionalization of soccer in China, and assumed the task of the professionalization of women's soccer in Henan Province in March 2020, and has invested a total of nearly 5 billion yuan for the development of soccer in Henan Province over the past 26 years.

On the 23rd, the relevant person in charge of Henan Jianye Football Club introduced the new name to fully listen to the views of the majority of fans to "Henan" as the new name to lead, "Songshan", "Dragon Gate" is a world cultural heritage, "Dragon Gate" is also the image of the cultural landmark of Zhengzhou City and Luoyang City. "are world cultural heritage, is Zhengzhou city and Luoyang city's cultural card, but also the image of the Central Plains culture landmark. "Henan Songshan Longmen Football Club" helps the emotional heritage and support of Henan fans, and is conducive to the dissemination of the Yellow River culture and carry forward the humanistic spirit of the Central Plains.

The relevant person in charge of Henan Jianye Football Club said that Zhengzhou City and Luoyang City are two important center cities in Henan's economic and cultural map, and both places have a good soccer tradition. The Zhengzhou Municipal Government platform company, Luoyang Municipal Government platform company shares in Henan Songshan Longmen Football Club, it is Henan's "main vice lead, double circle driven" development concept in the soccer culture business of the specific embodiment, looking forward to soccer as the leading sports industry for the two cities to inject more vitality.