As the most popular sport on the continent, and indeed in the world, soccer has always had a huge influence. Whether it's continental music, art or fashion, soccer has left its mark.
The combination of the fashion world and soccer can be seen in the Blokecore wearable style, which has grown rapidly in recent years.
Blokecore is made up of the terms bloke and core, with bloke being the British term for bro and core being the term that defines a particular fashion subculture. Blokecore is simply the style that dads wore when they went to the pub to watch football in the 1980s and 1990s. The classic Blokecore look is a soccer jersey and jeans. This style has quickly taken off on the internet and has become one of the most popular retro outfits for 2022.
In the 2020-21 season, Venezia FC from Venice, the romantic city of water, has ridden on the momentum to reach the Yi League after a major reorganization of the team's senior management. However, compared to the team's performance, the
Venezia FC's unique style of jerseys has garnered him the attention of a large number of fans and fashion celebrities.
Despite its long history, Venezia FC is only a small team in the lower tier of the Italian league. In recent years, the team has gone through a number of changes in management and ownership. All of this has happened in the past few years.
The decision to end years of collaboration with Nike and to partner with Kappa, which has years of experience in combining fashion and sports, began to change.
When you enter the Venezia FC website, you are greeted by a sophisticated typography that resembles that of a major fashion brand. Classic
The black and gold home and gold away jerseys, designed by Kappa, have become the hot fashion item of the moment.
The model's stance, background and makeup were carefully designed.
Kappa designed a series of classic vintage pieces for Venezia FC, which sold out immediately after hitting the shelves.
Venezia FC jerseys became the most popular collection on the market.
And Venezia FC's marketing techniques are not just presented on the merchandise. They spend considerable effort on
Image management of social networking sites
Venezia FC's instagram account is different from other soccer clubs that focus on the game. Venezia FC's instagram account is different from other soccer clubs that focus on the matches, Venezia references many fashion magazines and brands to carefully layout their official instagram account, finding a delicate balance between the matches and fashion. This allows Venezia to develop the fashion industry without losing the essence of their soccer club.
Venezia FC's series of planned marketing ideas came from the club's former president, Joe Tacopina, who felt that Venice's position as Europe's most touristy city must be made an advantage for the club.
"When you come to Venice, you're going to want to buy something. And besides the fact that you get to buy to a t-shirt with me in Venice on it, we offer a better option, a really cool soccer jersey."
