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Campaign BGM, sometimes it's bigger than the whole world! : Seven Nation Army (above)
After Seven Nation Army made a splash at the World Cup in the summer of 2006, the wave spread from continental soccer to the college soccer scene, and Salty believes Seven Nation Army first landed in a beachhead at Penn State University. Guido D'Elia, the director of communications and branding for Penn State soccer at the time, heard the story of AS Roma fans embracing Seven Nation Army on the radio, and he wanted to try to get the song played in Beaver Stadium, Penn State's home stadium, because he expected Penn State students to be able to So Guido D'Elia asked the school's marching band to perform at the game, and to his surprise, the Penn State students became patrons at first try, and the song has taken root in Beaver Stadium ever since, never to leave ......
No, it's not just in Pennsylvania, the Seven Nation Army is gradually sweeping across the country, and it's not just limited to college soccer (like the Michigan vs. Ohio State game, for example), but more and more, we can hear the chorus at games in other sports (whether professional or amateur), from the NFL, to the NHL (it's played when the Jersey Devils are scoring goals),
Miami Heat
Especially well-known), MLB (Los Angeles Dodgers home games played between innings) to the WWE have not been left out, and from the United States, the world's sports epicenter it, and then the Seven Nation Army shockwave to the outward, 2008, 2012, 2016 Europa League and 2018 Russia
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The song has been widely used at the World Cup, and in the future, even individual competitors (like Formula One's Nico Rosberg in Italy in 2016) won't be able to resist the Seven Nation Army's charms! Swank, one of the earliest witnesses to the song, is a little confused by its global popularity, remembering a vacation on a Spanish island of Formentera during the 2006 World Cup when he heard a group of Italians singing Seven Nation Army, a song he hadn't commented on in Australia? He thinks Jack White has accidentally written a ballad. You do your best, but you can't predict where it's going to go," concludes Ben Swank.
The best thing about Seven Nation Army is that it's highly singable. Many fans may not realize that the song being played is called Seven Nation Army, but that doesn't in any way prevent the opportunity to sing along with the rest of the crowd. It's simple, yet mesmerizing, and it releases all kinds of passions in the fans and creates a great atmosphere, which makes it the perfect stadium song! The fan culture of soccer, especially in Europe, is inextricably linked to chanting. Stan Fracker, director of in-game entertainment for the Detroit Tigers of Major League Baseball, said in an interview that they would use Seven Nation Army during games, especially when the team needed a response from the audience, they could let fans sing along with the song's delivery because once you hear the intro, you'll know what's coming next. Once you hear the intro, you'll know what to do next! America
national soccer team
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the national team
The Seven Nation Army's supporters used to sing the song after their team scored a goal because America is such a big country and you meet fans in different cities at games and you need to have something that anyone can relate to and operate on, and that's one of the things that made Seven Nation Army stand out from the rest. Looking back on the journey, Jack White says that his songs have become conduits or antennae to help people express themselves, and that's the greatest honor for a songwriter to have the Seven Nation Army out of his hands and drifting through the world. In the folk tradition, the less people know where a song comes from, the better, and the more anonymous it is, the more proud he is of the large number of people who gather to hum his song!
This is the story of Seven Nation Army, which began in 2006 as a widely accepted stadium anthem throughout European soccer, then crossed the ocean to the U.S., starting with the college soccer scene, then expanding to a variety of professional sports, and today, the chances of not hearing Seven Nation Army in a European or American professional sports setting are even lower than the chances of hearing it. Nowadays, the chances of not hearing Seven Nation Army in the professional sports scene in Europe and the US are even lower than hearing them, and the story continues!
