Europe's major giants have always attached importance to the Chinese market, and every Lunar New Year will launch a variety of activities to celebrate the New Year.
England Premier Soccer League
strong contingent
Manchester City
Recently, the company was the first to announce the launch of the Year of the Rabbit polo shirt, which features a large rabbit design and a moon theme to celebrate the 10th anniversary of the successful lunar landing mission of China's lunar probe, the Jade Rabbit.
Manchester City football club
Collaborating with PUMA, the sponsor of the shirt, the design of the Chinese New Year shirt is based on dark basket color and gold trims to celebrate the coming Year of the Rabbit, with 44.12°N 19.51°W coordinates of the Jade Rabbit's successful landing on the moon in 2013 printed on the collar.
Though the football stars such as Ennin Chalant and Kiwi Dibny were assigned to be the modes of the jerseys, it still aroused dissatisfaction. Fans did not like the design of the jerseys but were dissatisfied with the limited edition jerseys valued at 70 pounds, which would only be used for collection rather than for official matches, and quite a number of netizens left comments saying that they would like to turn the jerseys into the visiting jerseys or the No. 3 jerseys.
