The 2022 World Football Championship in Qatar came to a perfect end this evening (19th) with what fans recognized as one of the best championship matches in recent memory, as Argentina led by Lionel Messii defeated defending champions France, coached by Kylian Mbappe, in a thrilling victory that left no regrets for the young lion king's final dance in the World Football Championship. The game was also the top-rated match of the day.
Judging from the media reports and the sales of sports tickets, this year's World Cup is still looking hot in Taiwan, and at the same time, let's take a look at the TV ratings data to compare the ratings of the last two World Cups.
In 2018, only from the sixteenth match began to broadcast China TV, this year's Kada World Cup is to provide more live service (Airda big brother is still the whole game broadcast), the overall average ratings situation is not as outstanding as last year, I think that in addition to some of the tournament time is slightly less friendly than the previous year, Airda cultivated for a long time of the IPTV market and OTT platforms are more influential. The main viewers of the tournament are still men over 30 years old, but this year's viewership has probably dropped by more than half compared to the previous year.
From the attention of the highest final round of ratings, the Alfa Championship although playing hot and heavy, but the ratings figures are not as outstanding as the last Fak battle, but still a single high point of ratings; exclude the competition outside the quarterfinals, this year's high point of ratings for Morocco vs. Portugal 2.45, but also compared to the last Brazil vs. Mexico's 5.45 less than a lot of.
Let's take a look at the average number of people touched, this year's WFC WATV had an average unrepeated viewing population of 486,000, compared to the previous year's average of 1.45 million, and both championship finals were record highs. With little difference in average minutes watched (1 hour 06 minutes in 2018; 1 hour 07 minutes in 2022), the drop in wireless (cable) TV viewing is what swung the ratings numbers.
