As the global soccer industry continues to grow, high-fashion jerseys produced in China have attracted widespread attention in the European market. According to Spanish media outlet elespanol, such products cost only about 1.5 euros and use fabrics that are sometimes of higher quality than genuine jerseys. Many distributors in Europe also import jerseys from China for sale. The Chinese industry is very well developed when it comes to the manufacturing of jerseys. On Chinese websites, you can find not only replicas of the jerseys being used by major European clubs, but also fan-favorite "out-of-print" jerseys, such as the Milan jersey from 2001, the Arsenal jersey from 1994 and the Palmeiras jersey from 1993. Chinese manufacturers are well aware of the market demand, and they not only focus on the shirts of big teams, but also small and medium-sized clubs, such as Málaga Club de Fútbol.
Málaga Club de Fútbol's 120th anniversary jersey sold well on the European market, while imitations soon appeared on the Chinese market. This phenomenon has had an impact on the European jersey market. In Europe, genuine jerseys are usually sold for between 15-25 euros, while Chinese-made high-fashion jerseys are very competitive, low-priced and of reliable quality, attracting the attention and purchase of many consumers. However, this phenomenon has also raised concerns among manufacturers of authentic jerseys. They worry that the popularity of high-fashion jerseys will have a negative impact on their sales. In order to cope with this situation, some authentic jersey manufacturers have started to strengthen cooperation with Chinese manufacturers in order to improve product quality and competitiveness. Chinese-made high-fashion jerseys have been warmly welcomed in the European market, where their low prices and high quality fabrics have made them a popular choice among fans.
