Sports Business Issue 2558, Welcome to the leading sports industry information channel!
Global sports marketing events TOP10, we have a week of the world's most important sports business information such as corporate brand marketing funding, business collaboration, personal endorsement of athletes, media broadcasting rights, sports event hosting rights, etc., the most detailed and efficient collation, and inventory of a week since the domestic and international sports marketing events TOP10, to provide us with professional reference to the definition.
You are welcome to pay attention and give your valuable opinions, you can leave a message to our backstage or inquire. The following is a summary of the Top 10 and unelected events in global sports marketing from May 24th to June 6th.
10. Los Angeles Lakers
20-year contract extension with Staples Center
The Lakers, who were heard on May 29
The team officially announced that they have officially reached a contract extension with the Staples Center. According to information obtained by the Los Angeles Times, the two sides will extend the contract for 20 years. That is, Staples Center will serve as the Lakers'
The team is home until the 2041 season.
Over the last 21 seasons, the Lakers
The team both use Staples Center as the team's home court. This contract extension expresses the two sides' confidence in each other. It's worth noting that Staples Center is currently the Lakers'
team and the Clippers together at home. However, the Clippers' new home project is now under construction and is estimated to be operational for the 2024-25 season.
9.Liu Shishi as KOLON SPORT brand spokesman
May 31 news, the Korean field brand KOLON SPORT KOLON announced that the famous actor Liu Shishi became the brand spokesman. As a powerful actress, Liu Shishi interpreted each role with sincere emotions and insisted on following the direction of the heart to move forward lightly. The fact that she is not intentional and aspires to be natural coincides with KOLON SPORT's brand philosophy of being close to nature.
As the first light field brand collaborated by Liu Shishi, this time the two sides will walk side by side, enjoy the natural, hand in hand to interpret "YOUR BEST WAY TO NATURE" and the natural light field lifestyle, to inspire the public to go out of the door to feel the beauty of the nature, in the nature to find the connotation of the real me, natural! Let the beautiful happen.
8. Nick Young signed with Pico as the spokesman of "State Gee Cloud".
On June 1, Pico officially announced that Nick Young officially endorsed the state pole cloud. Pico's leading technology "state pole" can be said to be one of the most reputable cushioning technology. This year, this technology finally ushered in a substantial innovation. Previously, there is a more powerful version of the supercritical version debut, and recently there is a new form called "state extreme cloud" debut.
Although Nick Young is no longer playing basketball, he has a great influence in our basketball and even the entire sports community, bringing with him a topical and cutting-edge taste in trends, which has made him the object of attention of many sports trend products.
7. Crow
Become a Therabody Fascia Gun Endorser!
On June 6, Therabody recently announced that Crowe
is the newest brand ambassador and is leading the global advertising campaign.
The campaign was launched simultaneously in the United States, the United Kingdom, Europe, Canada, Australia, our country and Japan, and Crowe
Will be integrating the Theragun Pro Fascia Gun into his CR7 recovery and wellness program.
6. Fame and the NBA
Strategic Collaboration Launches Hundreds of New Team Co-branded Products
On May 28th, Famous Brand officially announced a partnership with NBA
The two sides have reached a deep strategic partnership, launching hundreds of hardcore co-branded new products, and launching them in Mingchuang Youpin stores, online e-commerce, NBA
Flagship stores in Beijing and Guangzhou are open for sale.
This is the first time for Meitong Yuping to cross the border of global cutting-edge sports IPs, aiming to target the circle of young audiences who like sports and national trends. It is reported that the co-branded series include NBA
Multiple teams, including: Los Angeles Lakers
Miami Heat, Los Angeles Clippers, Milwaukee Bucks, Denver Nuggets
etc.
5.T&B became the official partner of China's national track and field team.
On May 31st, T&T signed a contract to become the official partner of China's National Athletics Team, launching a sports marketing strategy with the theme of "For Love, Run Further".
On the scene of the event, Cai Yong, vice chairman of China Athletics Association, said, "As early as 2011, Tailor made a strategic collaboration with China's national track and field team, and Tailor has witnessed the glorious time of China's track and field. This time, Tailor responded to the call of the policy, bear the responsibility of the era, the two sides once again hand in hand, comprehensively help China's track and field to write a new history, and contribute to the accelerated completion of the strategy of a strong sports country."
4.OPPO became the heroes league handball game in China's strategic cooperation partner
On May 27, OPPO held a new conference to announce that OPPO has become a strategic partner of the Heroes League handball game in China, and officially launched Reno 6, Reno 6 Pro and Reno 6 Pro + three models.Reno 6 became the official professional tournament of China's Heroes League handball game in the year of 2021-2023 designated for the use of the machine.
The national service of the League of Legends hand service has been opened on May 20, 2021, the small-scale forward quiz. It is reported that the quiz qualification is only 100,000 people can participate. In addition, OPPO is still the official collaboration partner of 2021 LPL. (See: A match made in heaven! OPPO launched the Hero League hand tournament designated phone, digging deep into the domestic e-sports mall)
3. TBU builds green brand power and environmental protection layout to lead China's sporting goods industry.
On June 3, TB released a new environmental protection product - PLA T-shirt. Polylactic acid is mainly extracted from corn, straw and other crops containing starch fermentation, through the spinning and molding into polylactic acid fiber, polylactic acid fiber made of clothes in a specific environment soil burial, 1 year can be naturally degraded. Using PLA to replace plastic chemical fiber can reduce the damage to the environment from the source.
As early as June 5, 2020, on the day of the World Environment Day, Turbo launched the world's first PLA windbreaker, becoming the first enterprise in the industry to dominate the problem of PLA coloring and complete the mass production of PLA products. At that time, the PLA component in the entire windbreaker fabric share of 19%. After a year, in the current PLA T-shirt, this share rose sharply to 60%. (See: "Growing clothes" attracts global attention! Special step focus on environmental protection strategy to lead a new broad shopping mall )
2. The whole game is broadcasted for free on all three ends! PP Sports becomes the official new media partner of America's Cup!
On June 3, PP Sports officially announced that it has officially become the official new media broadcasting partner of the America's Cup, and announced that it will broadcast free video live on all three ends.
This time as the America's Cup's new media collaboration partner, PP Sports indicated that not only will play its professional production and broadcasting skills, in the content coverage, original programs and community interaction, live with goods, etc. will be comprehensively upgraded, in addition to the APP terminal, PC terminal, OTT terminal to complete the whole game free broadcast, in March 2020 on-line has become the fans lively live interactive pathway to the ball live broadcast will also be synchronized broadcast.
1. Tencent Sports became the national soccer team
Official New Media Partner of the Final 40
On May 25, Tencent Sports officially announced that it had obtained the "2022 Qatar World Cup".
Tencent Sports will bring to the fans the new media rights of the "Asian Qualifying Round 40" (hereinafter referred to as the "Round 40"). Tencent Sports will bring fans the exciting content of the 40-team tournament, including the remaining four matches of China's men's national soccer team.
It is reported that Tencent Sports, Tencent Video, Tencent News, WeChat, QQ and other Tencent's digital media and social channels will bring fans a full range of viewing and interactive experience, including live, on-demand, short video.
national soccer team
After a 7-0 win over Guam, the rest of the Group A competition moved to Dubai to be held, with the national soccer team
The remaining 3 matches were then released. Beijing time on June 8 early morning, the national football team
will be the first to face the Philippines, followed by contests against the Maldives and Syria, which will be scheduled for June 12 and 16, respectively, both at 1:00 am. (Read more: From everything to a change of venue in Sharjah, the national football team
(Again on top of the cliff)
Domestic Sports Marketing Summary
◆ Zhang Changning becomes the brand spokesperson of Shu Lai Bump Cotton
May 24th news, recently, women's volleyball Olympic champion Zhang Changning has become the spokesman of Shu Lai World's Bump Cotton brand.
The official microblog of Bump Cotton wrote, "We welcome Zhang Changning, the Olympic champion of women's volleyball, to join the Shu Lai family and become the brand spokesperson of Bump Cotton! In the future, Bump Cotton will work together with Zhang Changning to take care of girls' menstrual days and bloom their own wonderful youth.
◆Mao Tou Kid Liquor became the official partner of Wolverhampton Wanderers.
May 25th news, recently, the Wolves and thatched kid wine in Shenzhen held a collaboration conference, officially established official collaboration partner relationship, the two sides will be in the brand marketing for new collaboration and exploration.
In the future, Wolverhampton Wanderers and Maotou Kid will carry out more in-depth and diversified cross-border collaboration to further enhance the emotional contact between the brand and the fans, so that consumers at home and abroad can feel the enthusiasm and charm of the Wolverhampton Wanderers, and also let fans around the world to get a more incomparable experience of the fine wine, and to understand China's saucy liquor culture.
◆Mobil Speedmaster Becomes the Official Partner of EDG Battle Team
On May 29th, Mobil Speedmaster and EDG eSports Salon held a signing ceremony in Shanghai, announcing that they have reached an official partnership. This move is an important initiative for Mobil Speedmaster to further break through the barriers between e-sports and the car mall after becoming the official partner of the League of Legends professional league this year.
In the future, MobilSpeed and EDG will take the tournament as the basis for in-depth collaboration in terms of products, content, and pathways, and enhance the link with the terminal pathway through various ways such as tournament peripheral products, match-watching activities, and team interactions to bring a more customized brand experience for the vast number of EDG fans.
◆Spring Pop Sedan Signed with Wuhan eStarPro Salon
On May 31, Springbok Pop Sedan officially announced the signing of Wuhan eStarPro Salon, helping eStarPro to fight in the KPL 2021 Spring Playoffs. Currently, in the ranking of Group S of the third round of the 2021 KPL regular season, Wuhan eStarPro ranks first with a record of 15 wins and 9 losses, and is the biggest champion in this competition.
As the official partner of Wuhan eStarPro, Z Generation's cool SUV Pop T5 EVO will fully support the salon's championship journey. Pop T5 EVO not only highly matches with Wuhan eStarPro team in terms of cool and trendy attributes, but also complements each other in terms of hardcore strength.
◆Buff X became the official partner of JDG team.
On May 31, JDG Jingdong e-sports salon announced that Buff X and JDG Jingdong e-sports salon officially reached collaboration, Buff X became the official collaboration partner of the JDG team. The joint gift box will be officially sold on June 6 in the BUFFX Jingdong flagship store.
◆Chen Long, Wang Shun and Xu Yingming became the spokespersons of Mansurfing Men's Brand
On June 1, Mansfield officially announced that Chen Long, Wang Shun and Xu Yingming became the spokespersons of Mansfield men's brand.
Mansfield's official microblogging site writes: Stress is coming, escape? Or is it a concession? Olympic athletes, choose to face and fight back! Welcome Mentholatum men's brand spokesperson @Chen Long @Wang Shun Steve @Hsu Ying Ming! Together with us, we will achieve a better me.
◆Nakata Sports and Keep signed a strategic cooperation agreement to create a joint online race "Run Around China X Keep".
On June 2, China Athletics Association's own commercial development management and operation pathway Zhongtian Sports and the national sports science and technology pathway Keep signed a strategic cooperation agreement in Beijing, aiming to create a new model for the deep integration of national fitness and national health by linking the advantageous resources of the two sides, and taking sports informationization and digitalization as a means of upgrading.
Together with this, the two will also be under the guidance of China Association of Athletics, to create a "run through China X Keep" joint online race, together to explore the "Walking Race" and other new events, to join forces to develop China's athletic category potential resources for the construction of a new sports power supply! Power.
◆ FPX Gaming Salon and Farmer's Spring Scream Brand Reach Collaboration
June 3 news, FPX e-sports salon and professional sports drink brand scream to reach the collaboration, scream will be the official official designated function drink with the troops to fight the field, help the players to face all the challenges with excellent condition.
It is reported that the two sides will open the brand and product deepening collaboration, to FPX fans as the representative of the love of e-sports, like sports young collective escort, to become our sports field "strong auxiliary".
◆Huayang Lianzhong Signed a Contract with National Stadium to Explore a New Mode of Activating Olympic Assets Together
On June 3rd, Huayang Lianzhong signed a contract with National Stadium Co. As strategic partners, the two sides will deepen their cooperation in the communication and promotion of the stadium, commercial space operation, public relations activities, commercial development and other levels.
In the next two years, the two sides will rely on the Beijing 2022 Winter Olympics and Winter Paralympics to organize the opportunity to help China's ice and snow sports for a long time, and together to explore China's Olympic assets operation activation of long-term mechanism.
◆SPORTFIVE Our country helps the world brand SKYWORTH&coocaa to join hands with Suzuki Cup.
June 3 news, in SPORTFIVE / Lagardère Sports China's assistance, the world's leading technology brand Skyworth SKYWORTH's Internet lifestyle brand cool open coocaa and the current "Suzuki Cup" Southeast Asian Football Championship (AFF Suzuki Cup 2020) to achieve official collaboration.
As the Southeast Asian Football Association
Exclusive business development, shopping mall promotion, tournament operation and other full range of partners, SPORTFIVE fully utilizes the Southeast Asian Football Championship in the regional market in the undoubted influence and appeal, to help China's brands with cutting-edge sports events to complete the overseas marketing policy.
◆ V5 has BYD! BYD becomes the official strategic partner of V5
On June 4, V5 Gaming Salon announced that BYD, a famous car company, has become the official strategic partner of the salon. In the upcoming summer tournament, BYD car will help V5 team to open a new journey.
World Sports Marketing Summary
◆ Budweiser Becomes Women's Soccer
World Championship Funders
May 24, 2011 (Newswire.com) - Budweiser InBev, the world's leading brewer, recently signed a multi-year agreement with Relevent Sports Group for the World Champions Cup, which will make Budweiser the presenting sponsor of the Women's World Champions Cup.
The 2021 Championship will be held in Cary, North Carolina, from August 15-18, featuring champions from England, France, Spain and the U.S. Domestic Women's Professional League - Manchester City
, Lyon, Atletico Madrid and the North Carolina Courage.
◆ Airline Onboard System Viasat Signs with NBA
Watching a basketball game from 10,000 meters
On May 25, the National Basketball Association NBA
Viasat, a global communications company and supplier of onboard systems to many of the world's leading airlines, announced a multi-year partnership.
Travelers can enjoy the NBA from 10,000 meters in the air when flying with the Viasat in-flight system.
of the streaming experience. Together, travelers register for NBA on flights
Access to live and on-demand NBA on your personal electronic device at no additional cost with League Pass.
The highlights of the episode.
◆SPORTFIVE for Chelsea
Welcoming a new funding partner, Trivago
May 29, 2011 (Newswire.com) - SPORTFIVE/Lagardère Sports as Chelsea
Exclusive global partner of the Football Salon to help Chelsea
Trivago, one of the world's leading travel and accommodation providers, is the official sponsor of the practice jersey chest advertisement and will work together to expand the world's sports market.
This collaboration is for the 2020/21 Premier League season
Trivago's branding will be present at Chelsea when the league is officially launched after the completion of the tournament
Soccer Salon Men's First Team, Women's Soccer
Chest advertising position on practice jerseys for the first team and youth ladder.
◆ Inter striker Romelu Lukaku becomes ambassador for fascia gun brand Therabody
May 31, 2011 (Newswire.com) - Recently, the Serie A
Defending champion World Milan
Leading footballer Romelu Lukaku has become an investor in health technology company Therabody. As part of the deal, he will also serve as an ambassador for the company. In addition to Therabody's Theragun massage device, Lukaku will also subsume the company's RecoveryAir and PowerDot products into his personal recovery program.
The structure of this collaborative relationship also continues the trend of athletes using equity as part of their endorsement deals. Most recently, Borussia Dortmund striker Harland
invested in recovery skills company Hyperice, and basketball player Jimmy Butler took an equity stake as part of a collaboration with lifestyle brand Rhone.
◆Sportsbreaks.com Becomes Manchester United
Official Tourism Provider
June 1, Premier League
Powerhouse Manchester United
Officials have announced a collaboration with Sportsbreaks.com, a sports excursion experience channel, which will offer Match Break packages to fans in the UK and Europe, including official tickets and accommodation at Old Trafford.
Sportsbreaks.com will also be offering the opportunity to hold the Manchester United
Season ticket holders and salon members are supplied with official fan travel to domestic and European away matches, and early registrants are offered a chance to see a match and perhaps an officially signed 2021/22 season shirt.
◆ Nestlé Chiquita and LEC Extend Collaboration to 2023
On June 1, Nestlé Chick-fil-A extended its partnership with collaborators LEC (League of Legends Champions League) and European Masters until 2023.
In addition to this, Summer 2021 Chico will also be a major collaborator in the LCL (League of Legends Solo Division) as well as the ERL.
◆World Olympic Committee Adopts U.S. On Location as First Official Hotel Supplier
On June 3, the World Olympic Committee announced that it has hired an official hotel supplier, U.S.-based On Location, to serve as the 2024 Paris Olympics
Milan 2026
Winter Olympics
and the 2028 Los Angeles Olympics
and Paralympic Hotels category as the exclusive supplier.
On Location will offer a "world-class hospitality experience" with packages that include tickets, excursions, accommodation and hospitality on-site and in the host city, as well as "enhanced" services for family and friends of participating athletes. "Supporting excursions, accommodation and other services, including dedicated ticket inventory".
