Does the English Premier League have broadcasting rights in China
2024 Premier League China Broadcasting Rights
China currently has English Premier League broadcasting rights.
In July 2022 it was announced that CCTV had acquired the rights for the new Premier League season. Since then, some online platforms have also owned the rights to broadcast the Premier League. For example, in 2021, Aqiyi Sports and the Premier League agreed to broadcast the Premier League exclusively in China for four seasons. Although the specific price of the EPL rights acquired by Aqiyi Sports has not been disclosed to the outside world, according to its past operation of the rights of headline events such as the EPL and La Liga, they will distribute the rights to other platforms.
As one of the most commercially successful leagues in world football, the broadcasting rights of the English Premier League in China have been receiving attention from many media platforms. In the past few years, the ownership of the Premier League broadcasting rights in China has gone through many changes, including Tian Sheng, New England Sports, PP Sports, Tencent Sports, Migu Sports and Aqiyi Sports and other platforms have been involved in the competition for the rights to broadcast the Premier League.
The situation relating to the Premier League broadcasting rights is as follows:
Sale of international broadcasting rights:
2025-2029 SEASON RIGHTS: In December 2023, the Premier League officially announced that it had sold its television rights for the period from the 2025 - 26 season to the 2028 - 29 season for a whopping £6.7 billion (approximately €7.8 billion). Sky Sports in the United Kingdom received the largest package of matches, with 215 matches to be broadcast live, while tnt sports will broadcast 52 matches, including all matches on Saturdays at 12:30 local time. Public television station bbc has been awarded the rights to edit 380 matches per season.
Past growth and change in broadcast rights value: After a period of growth in the value of Premier League broadcast rights, growth has stagnated within the UK but still has a large presence in the international market. For example, compared to the last rights sale, the 2025 - 2029 season has seen an increase in the price of the rights, but the average revenue per game has decreased due to the increase in the number of games broadcast.
Domestic broadcast rights situation in China:
In China, the ownership of Premier League broadcasting rights has gone through many changes. In the past, a number of media platforms have been awarded the rights to broadcast the Premier League, including traditional TV stations and online platforms.
Currently, the broadcasting platforms of the English Premier League in China include some well-known online sports platforms, etc. However, the specific information on the duration of the broadcasting rights cooperation and fees will be based on the negotiation between different platforms and the English Premier League side. The platforms provide Chinese fans with live broadcasts of Premier League matches and related programs through the purchase of broadcasting rights.
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Is there any English Premier League broadcasting rights in China
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