May 23, 2012 - At Sports Business Journal's annual awards show, the
Miami (Florida)
The international soccer club won the "Deal of the Year" and "Sports Team of the Year" awards.
Miami International's signing of Argentine superstar Lionel Messi was named "Deal of the Year." The award reads, "Miami International's owners have worked hard for years to bring the Argentine superstar to the United States, which has transformed the club and Major League Soccer." The addition of Lionel Messi has not only boosted the club's competitiveness, but has also greatly increased Major League Soccer's international profile.
Miami International was also named "Sports Team of the Year." The award citation stated, "With the addition of international superstar Lionel Messi, Miami International immediately became one of the most popular and recognizable American sports brands in the world." Messi's arrival has led to a rapid rise in Miami International's global reach and popularity, as well as a significant increase in the club's brand value and business potential.
