Canton City Football Club's Road to Change

Guangzhou City Football Club's shareholding reform is progressing well, R&F Group may withdraw its capital, and Guangzhou City team is about to turn over a new page.

Rational investment, cost-effective reinforcements, the pursuit of the beauty of soccer ...... These key words are closely linked to the soccer operations of Fuli over the years. 2011 after the success of the Super League celebration banquet, the Fuli boss Zhang Li's famous words "with the price of pickles to make the taste of roast goose", still impressive. It's still impressive to this day. If this kind of rational operation concept could have become a trend a few years ago, then maybe today's Chinese soccer league would be a different story?

R&F Group has been investing in soccer for more than a decade, with a rough estimate of no less than 3 billion, a figure that is particularly rare in the era of gold-dollar soccer.In the 2011 season, Guangzhou R&F beat Evergrande in a derby at the Tianhe Stadium, and after the match, reports of the "Salted Vegetables Army Attacking the Heavenly Bodies" sparked controversy for a while.

The slogan of "using the price of pickles to make the flavor of roast goose" reflects the rational operation of soccer philosophy of R&F. Ten years later, this concept has proven to be extremely forward-looking, and stable development is the king. "Boss Zhang's rational thinking at the time was once regarded as a joke, while the development of Chinese professional soccer ten years later has verified that he was right." A person close to Fuli said, "follow the law to do things, no matter how far the road, how long the time, will eventually succeed; on the contrary, will be heading for failure. Chinese professional soccer, it took ten years to verify this."

At the 2017 Guangdong Sports Industry Forum, Huang Shenghua, chairman of Guangzhou R&F Football Club, delivered a speech, pointing out that it is difficult for self-financing clubs to develop sustainably.

At the end of 2018 and the beginning of 2019, China's soccer reform faced a bottleneck, and Chen Xuyuan, chairman of Shanghai SIPG FC, and Zhang Li, an investor of Guangzhou R&F, jointly led the reform. Despite the fact that Zhang Li had served as the head of the professional league in his capacity as chairman of R&F FC, the reforms in which R&F was involved ultimately came to nothing.

On June 23, 2011, R&F Group acquired Shenzhen Phoenix, and Li Shubin led the team to success in the Super League. in early 2012, R&F brought in Brazilian coach Farias from the K-League in South Korea, and the team's physical fitness was significantly improved.

After Farias' departure, fitness coach Inaha and rehabilitator Clayton continued to work at Fulham before Eriksson took over the team and led Fulham to a third-place finish in the Chinese Super League and a play-off berth in the AFC Champions League.

After Stojkovic took over, Fuli pursued "beautiful soccer" and finished fifth in the 2017 season in the Chinese Super League, with Xavi winning the league MVP.

At the end of the 2019 season, Stojkovic left Fulham to become head coach of the Serbian national team. Dutchmen Van Bronckhorst and Van Gaast became Fulham's managers, leading the team into the title contention group.

R&F also focuses on cost-effectiveness in terms of reinforcements, with players such as Davy, Hammad and Renaldinho all performing well in the league, and Zahavi being a representative figure of the R&F Football Club.

R&F also attaches importance to the cultivation of domestic players, Jiang Zhipeng, Jin Yangyang, Wang Song and other players transfer operations for the club to bring a considerable amount of income.

R&F may no longer have a stake in Guangzhou City FC, but their efforts at the youth level never stop.

R&F established the Meixian R&F Football School and introduced a team of Japanese youth training coaches to promote school soccer and youth training.

Guangzhou City FC in the process of share reform, the management system of Meixian R&F Football School changed, the club executives specializing in school management. In the past two years, the Meixian R&F Football School and the Guangzhou City 03 age group players of the Chinese Championship League have joined together to form a team to participate in the competition, hoping to rush to the Chinese B League as soon as possible.

In the long run, even if R&F eventually stops taking a stake in Guangzhou City FC, the Meixian R&F Football School has left a valuable spark for R&F's soccer sentiments.

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