According to an analysis written by As, Mbappe joined Real Madrid on a visa-free basis (
Real Madrid soccer team
) will have a huge impact on the commercial side of the club. Deloitte's projections for the 2023 season suggest that without Mbappe, Real Madrid's commercial dealings will exceed €400 million. And the addition of Mbappe is expected to boost that figure even further.
The article points out that reference can be made to Real Madrid's previous astronomical transfers, for example, the club's economic benefits almost doubled after Crow joined Real Madrid in 2009 for 94 million euros. Therefore, Mbappe's joining is expected to bring similar economic benefits to Real Madrid.
If Real Madrid can activate commercial brands such as sponsorship and merchandising, the return is expected to be close to €500 million. Mbappe, who has partnerships with brands such as Nike, earns nearly €20 million in sponsorship revenue each season and brings in €85,000 per Instagram post. In addition, Mbappe manages his rights through his family business, registering everything from his surname to his goal celebrations with the European Union Intellectual Property Office.
The newspaper As has analyzed what percentage of those rights Real Madrid would cede, and it is possible that Real Madrid will respect the contract signed before the player joins, or it may ensure that the player signs part of the contract after joining. Regardless of the percentage, Mbappe's arrival will lead to a revaluation of the Real Madrid brand.
In an interview with As, sports marketing expert Hernandez said, "It's clear that there will be a lot of repercussions beyond the sporting ones. A large number of shirts being sold, an increase in the number of social media followers, and more people watching the team play. This will benefit existing sponsors as well as attracting new sponsorships and benefit the club's own brand."
In addition, Mbappe joining Real Madrid will not only boost the player and the club's brand, but will also have a positive impact on La Liga. For example, Ligue 1's broadcasting rights prices were greatly reduced after it was known that Mbappe would be leaving Paris Saint-Germain, while Mbappe's arrival would boost the value of La Liga's broadcasting rights.
