Western media Relevo recently published an article that delves into the impact that Mbappe joining Real Madrid will have on the club in terms of commercial sponsorship. For
Real Madrid soccer team
For fans, Mbappe's arrival is undoubtedly the biggest news of the year, not only raising fans' expectations of the club, but also injecting new life into the club's commercial landscape.
First of all, Mbappe's joining will significantly increase Real Madrid's revenue. According to statistics, Real Madrid's revenue in the 2022-23 season reached a record €830 million, and the club's value surpassed five billion euros (€5.097 billion), significantly ahead of Paris Saint-Germain's €3.493 billion. A partnership with a top player like Mbappe would not only boost Real Madrid's performance on the field, but would also have a huge impact in the commercial sphere.
Mbappe's arrival will be directly reflected in sales in the official store. Interviewees said, "Thousands of people will buy Mbappe jerseys on the day of the signing, which will have a knock-on effect on other products in the store." There will also be a significant increase in advertising revenue. Real Madrid have now signed the biggest club shirt sponsorship deal with Adidas at €120 million a year, while Emirates is offering €70 million a year as the chest advertising sponsor for Real Madrid shirts, with a contract set to expire in 2026. Mbappe's signing is expected to help Real Madrid secure a higher offer in contract renewal talks.
Although Mbappe's personal sponsor is Nike, which may present some conflict of interest, overall, Real Madrid will benefit from a foreign fan base. Attorney and sports partner Gonzalo Jiménez noted, "Real Madrid was one of the first teams to realize that likeness rights have great potential as an economic resource." In order to reach this signing, Real Madrid made an exception to allow the player to receive the majority of the likeness rights
earnings
, which is historically very rare, but the club still believes in record revenues.
Experts believe that Mbappe may not have the same economic impact on Real Madrid as Lionel Messi did on Barcelona, as Real Madrid is already a very strong global brand and is in the midst of a successful period. However, Mbappe's signing may attract more foreign tourists to visit the Real Madrid museum, although this effect may not be as significant as Messi's.
Overall, Mbappe's arrival at Real Madrid will not only boost the team's competitive level, but will also bring significant growth in terms of commercial sponsorship and brand value. Real Madrid will continue to strengthen its position as one of the most influential and valuable soccer clubs in the world with this heavyweight signing.
