According to Italian media outlet IlBianconero, Juventus are actively searching for a new shirt chest advertisement
sponsorships
business, two airlines have now expressed strong interest in this partnership, Riyadh Airways and Saudi Airlines.
Juventus' current shirt chest advertising sponsor JEEP pays a sponsorship fee of about 40 million euros per year. In contrast, Riyadh Airways previously negotiated with Juve in October last year, offering a total sponsorship fee of 120 million euros for six years, an average of only 20 million euros per year, an offer that led to a stalemate in the negotiations.
On the other hand, Saudi Airlines has also made initial contact with Juventus and although formal negotiations have not yet begun, they have shown interest in sponsoring clubs such as Juve, Roma and Newcastle.
Juventus not only wanted a new shirt chest advertising sponsor that would bring in high sponsorship fees, but also a sponsor that would match the club's brand and history. As one of Italy's most historic and prestigious clubs, Juventus chooses its sponsors with the utmost care, striving to ensure a high level of consistency in brand image and market value.
Juventus FC's head of finance said, "We are actively looking for sponsors who can meet our expectations, not only financially, but also in terms of brand values and market image that fit with Juventus."
As negotiations continue, Juventus is hoping to finalize a new shirt chest advertising sponsor as soon as possible to ensure that the partnership agreement is completed before the start of the new season. Whichever company is ultimately chosen, the new sponsor will provide Juventus with significant financial support to help the club achieve even greater success in the future.
Fans are equally excited about the matter, hoping that the club can find a partner with both strength and brand influence to see Juventus continue to write brilliantly on the field of play.
