Yiwu craftsmen carefully forged soccer, is moving towards the world stage in Qatar. According to the Yiwu Sporting Goods Industry Association, from the flags of various countries to soccer balls and jerseys, "Made in Yiwu" has taken up almost 70% of the market share of goods around the Qatar World Cup. As one of the most influential global events after the epidemic, many soccer fans are eagerly awaiting the upcoming influx of Qatar. In this passionate sports enthusiasm and soccer frenzy atmosphere, the World Cup peripheral commodities market ushered in an unprecedented prosperity, but also let the businessmen full horsepower, high-intensity production.
The brilliance of "Made in Yiwu" cannot be separated from the logistics and transportation links in cross-border e-commerce. The timeliness of cross-border orders is crucial, how to Yiwu production of many World Cup surrounding goods to the fastest speed to reach the hands of consumers, is a serious test of the domestic logistics supply chain capacity.
Alibaba's Cainiao network opened a special "World Cup" logistics line in Yiwu in September to help neighboring goods reach consumers in a timely manner. Cainiao revealed that these commodities are shipped from Ningbo and Shanghai ports and take about 20-25 days to reach Hamad Port in Qatar. In addition, Cainiao also provides a variety of route combinations to cover the rest of the Middle East. Through sea and air transportation, Cainiao helps "Made in Yiwu" to go global.
Our businessmen's World Cup "gold rush" trip
It is undeniable that the World Cup, as a global sports event, has a huge boost to the economy of the host country, the most direct manifestation of which is its impact on tourism. As previously reported, the Qatari government expects the World Cup to bring a $17 billion increase to the country's economy.
But with soccer as the world's most popular sport, the World Cup has an impact on the global economy far beyond where the games are held. China, as a major import and export trading country, has topped the world's trade in goods for five consecutive years since 2017.
In addition to "Made in Yiwu", China's foreign trade in a number of areas in the World Cup gold. October 27, Alibaba's cross-border e-commerce platform Global Sell-through released the World Cup economy six consumer trends, including projectors, star cards, soccer uniforms, soccer balls, small flags, and other products loved by overseas fans.
Take projectors for example, this digital device has a huge market in South America. The reason is that soccer has a frenzied atmosphere in South America, coupled with Argentina and Brazil as the traditional power of the world soccer world, coupled with the South American fans are keen to meet with family and friends to watch the game, so watching the quadrennial World Cup has become the South American fans look forward to the party program.
In this context, the projector can meet the needs of multiple people watching the game during the party. Our projector brand WEWATCH said that 70% of the orders in the past year since the opening of the store come from Brazil, and for the World Cup's multi-person outdoor scene, they also specially launched the World Cup commemorative models. According to the data of Global SmarTone, from three months ago, in the Brazilian market our projector sales began to grow, and in the past month sales have increased by 250% year-on-year.
WEWATCH Projector Products
Similar to the projector market demand is also furniture, "comfortable watching" has become a new consumer trend of the World Cup in Qatar. According to the data of Global Sell-through, the sales of "comfortable" football watching increased by 1,156% year-on-year in the Brazilian market, and 800% in the United Arab Emirates.
Foshan, Guangdong Province is one of the biggest beneficiaries of the "Bashful" watching. Foshan has the largest furniture industry cluster base in China, with more than 8,000 furniture manufacturing enterprises, accounting for about 20% of the domestic market. In the "Bashful" to watch football under the new trend of consumption, Foshan furniture manufacturing enterprises can also get a share of the pie.
"Camping + watching football" or use the World Cup to expand the circle?
Unlike previous World Cups, due to the limitations of Qatar's domestic conditions, accommodation during this year's World Cup was very tight, which also gave rise to a new type of accommodation during the World Cup - the "tent city" made up of camping tents.
In the case of scarce supply and demand blowout, the cost of hotel accommodation in Qatar during the World Cup is very high. Sports business in Agoda platform randomly selected a week in Doha hotel accommodation, according to the lowest price sort, the lowest per night also need 2123 yuan, which means that the cost of a week's accommodation for fans has been close to 15,000 yuan.
In this case, the "relatively cheap" "tent city" has become the first choice of fans. The Qatar World Cup Organizing Committee has set up a huge "tent city" for fans to meet their needs. It is reported that the charge for each two-person tent will reach 350 pounds (about 2,777 yuan).
Since the epidemic, the domestic camping industry has entered a phase of rapid development. Under the influence of the World Cup economy, the domestic camping industry may usher in a new peak. On the one hand, the domestic has a perfect supply chain of camping products, strong supply chain support, Qatar World Cup Organizing Committee to establish the "tent city" will benefit the domestic enterprises.
On the other hand, thanks to the diversity of camping scenes, "camping + watching football" may be welcomed by some fans. Compared with watching the game alone at home, three or five fans through the camping scene combined together to watch the World Cup is obviously more interesting. Under the influence of the World Cup, "camping fever" does not rule out the possibility of further "out of the circle". If conditions permit, you will choose to watch the game at home or with friends to go "camping to watch the game"?
