"FA investigates gambling reports! Curry's trademark Goodnight Anne "attracts attention."

In May, when Chelsea announced their listing, a certain tycoon had plotted to take the baton of the Premier League giants from Abu, but it ended as predicted and was not to be. Nevertheless, he has been outspoken about his desire to own a Premier League team.

Nice Football Club, a subsidiary of the Inrix Group, is also making a splash in Ligue 1. On August 27, 2019, the change of ownership of Nice Football Club was officially completed, with the Inrix Group officially taking over the ownership of the club.

business marriage

Jewelry giant Tiffany becomes League of Legends Global Finals trophy designer

On August 18th, eSports giant Fighter Games, together with world-renowned jewelry brand Tiffany & Co. Tiffany, announced a multi-year global partnership in which Tiffany will be responsible for designing the League of Legends Global Finals trophy. The new trophy will be unveiled for the first time on August 29 at 10 p.m. on social media platforms around the world.

Canton opens jersey advertising space sales, first clear jersey advertising resources

On August 17th, Guangzhou Football Club officially announced the launch of a new investment plan, which for the first time explicitly launched the advertising space of the first-team jerseys as well as the advertising space of the training uniforms. The advertising investment covers the jersey chest, back, sleeve label, training clothes, warm-up clothes, as well as home billboards, press conference backdrops, digital media rights and other aspects.

Bologna opens new season with BFGoodrich partnership

Serie A powerhouse Bologna Football Club has entered into a new season partnership with high-performance tire manufacturer BFGoodrich, which will serve as the club's official supplier and premium partner. The veteran company, founded in 1870, has a strong presence in the on-road, off-road and aviation sectors thanks to its cutting-edge technology in tires.

ITV and Premier Sports reach deal to sub-license La Liga rights

British commercial television station ITV has struck a new deal with Premier Sports, La Liga's UK broadcast partner, to air a selection of non-exclusive La Liga matches over the next three seasons. The contract between the two parties stipulates that there will be 10 matches per season, all of which will be games played by either Real Madrid or Barcelona.

Wolfsburg establishes long-term partnership with virtual advertising technology provider Supportor

Bundesliga soccer club Wolfsburg has entered into a long-term strategic partnership with London-based Supportor, the world's leading provider of virtual advertising technology, to advance the introduction and implementation of virtual advertising. The new partnership will help Wolfsburg strengthen and expand its international sponsorship activities.

LA Galaxy renews contract with Herbalife to join forces

The Los Angeles Galaxy Football Club of Major League Soccer (MLS) recently renewed its multi-year partnership with Herbalife Nutrition. The partnership began in 2005 and Herbalife became the club's jersey advertising sponsor in 2007 and will continue to hold this interest.

Sponsors add another boost as LNG renews partnership with BizApp

On August 17, during the second day of the 2022 LPL Summer Playoffs, the official microblog of LNG eSports Club announced that it had entered into a contract renewal partnership with BizApp.

Wu Jing Endorses Red Bull Vitamin Flavored Drinks, Tough Guy Spirit Collides with True Bull Spirit

Recently, TENCEL Group announced that "national tough guy" Wu Jing has become the spokesperson of Red Bull Vitamin Flavored Drinks, encouraging Chinese consumers to stimulate their potential and breakthroughs, and to go all out to challenge the impossible. The spirit of "Real Bull" collides with the attitude of "Tough Guy" to encourage Chinese consumers to stimulate their potential, break through themselves, and go all out to challenge the impossible.

Industry News

Henan releases three-year action for high-quality development of sports industry: 1900 yuan per capita sports consumption by 2025

Recently, the Sports Bureau of Henan Province issued the Action Program for Promoting High-Quality Development of Sports Industry in Henan Province (2022-2025), proposing that by 2025, the total scale of the sports industry will exceed 250 billion yuan, the added value of the sports industry will account for the proportion of the province's gross domestic product to reach the national average, and the per capita sports consumption will reach 1,900 yuan.

Chongqing: Encourage third-party operation and management of sports parks

Recently, Chongqing Municipal Development and Reform Commission, Chongqing Municipal Sports Bureau and other departments issued Chongqing sports park construction implementation program, proposed that by 2025, the city of Chongqing, the city's new construction, reconstruction and expansion of 102 sports parks, and strive to form a wide coverage, inclusive, diverse types, distinctive sports park system.

"The 14th Five-Year Plan for Cultural Development encourages the creation of sports works and promotes the integration of culture and sports.

Recently, the Central Office and the State Council jointly issued the "14th Five-Year Plan" for cultural development, in which there are two references to sports. The plan encourages cultural organizations and netizens to launch more outstanding sports publishing products and services, and to improve the copyright protection system.

Beijing-Zhang Sports, Culture and Tourism Belt Development Report Released: 600% Increase in Zhangjiakou Sports Tourism Content by 2021

Recently, China Tourism Research Institute & Hornet's Nest Big Data Joint Laboratory for Free Travel jointly released a report on the development of the Beijing-Zhanghai Sports and Culture Tourism Belt (the report). The report points out that sports represented by ice and snow sports, cultural heritage such as the Great Wall and non-heritage, as well as leisure and vacation programs are the areas that tourists want to focus on when they go to the Beijing-Zhanghai Sports and Culture Tourism Belt.

Musk says 'buying Manchester United' was a joke, not buying any sports teams

On August 17, Tesla CEO Elon Musk tweeted that he would buy English Premier League club Manchester United. Musk then added, in response to a previous statement that he "will buy Manchester United," "No, that's just a long-running joke on Twitter, not buying any sports teams."

Forbes Magazine's statistics last November saw Musk's wealth jump to $270 billion, making him the richest person in Forbes' statistical history.