On June 30th, Beijing Youth Daily reporter revealed that from the internal channels of a number of Chinese Super League clubs came the news that the preparatory group of the Chinese Football League (i.e. the Chinese Super League Company) had quietly transferred the third and final league participation fee for the 2021 season, the so-called "league dividend", to the clubs' accounts for the 2021 season. The third and final payment for the 2021 season, the so-called "league dividend", has been transferred to the clubs' accounts. It was revealed that the average "dividend" of more than 3 million dollars made the accumulated "dividend" of each club for the 2021 season close to 10 million dollars. Although this figure seems to be insignificant in the era of "gold dollar soccer" when the level of tens of millions of dollars, but for many clubs who are experiencing economic difficulties, this is undoubtedly a relief, the Super League organizers through this move to show the determination to work with the clubs to tide over the difficult times.
On the same day, internet rumors spread, claiming that the Chinese Super League (CSL) Shenzhen Football Club had paid back wages to all its employees the day before the match against Tianjin Jinmen Tigers. Although the specific issuance of this money has not been officially confirmed, but the Beiqing Daily reporter after a number of verification, confirmed that the preparatory group of the CFL is indeed in the beginning of this week through the Super League company to the clubs issued the third "participation fee", that is, the outside world is commonly known as the "league bonus "The
In fact, as early as April this year, that is, two months before the start of the new season of the Chinese Super League, the preparatory group of the Chinese Football League has been through the Chinese Super League company to the clubs of the 2021 season of the Chinese Super League dividends, followed by the release of a second "dividends". The average amount of dividends paid out each time was approximately 3 million dollars.
At a media briefing in April, Liu Jun, deputy head of the CFL's preparatory team, said frankly that clubs and the Chinese Super League are currently facing enormous operational pressure, with many clubs experiencing varying degrees of economic hardship, and that the commercial operation and development of the Chinese Super League is also facing unprecedented challenges. As a result of the epidemic, the league's competition system was changed and the schedule was shortened in the past two seasons, which actually had a negative impact on the league's revenue. The recovery of receivables has also encountered difficulties. Nonetheless, the organizers still insisted on the principle of "collecting one subsidy fee and disbursing one participation fee as soon as possible".
It is reported that each club received an average of last season's league "dividends" of about 3 million yuan, plus the average of the previous two times of about 6 million yuan, each club 2021 season of the Chinese Super League "dividends" cumulative total of about 10 million yuan (due to the results of each team and the relevant reference data are different, but the maximum difference does not exceed 500,000 yuan). (Due to the different performance of each team and related reference data, there is a certain difference in the amount of "dividend" of each club, but the maximum difference does not exceed 500,000 RMB).
For most of the clubs in deep financial difficulties, this 10 million yuan may only be a drop in the bucket, but it can to a certain extent alleviate the club's urgent needs for the normal preparation and participation of the teams to provide a certain amount of financial support. For the tournament organizers and the majority of clubs, the key to get out of the predicament is also to improve the quality of the league, improve the brand influence of the Chinese Super League, so as to enhance the commercial value of the league.
