Liverpool senior Billy Horgan has revealed that the club's current sponsorship deal with Nike is worth £30 million per season. If Liverpool can wrap up the Premier League and UEFA titles at the end of the season, Nike will award an additional 6 million pounds.
In addition, Nike extracts 20% from the sponsorship fee as brand royalties, but clubs can also strive for more income through excellent performance. For example, if it can enter the UEFA final, Nike will pay an additional 2 million pounds in bonuses; if you win both the Premier League and UEFA Championship, the bonus will be up to 6 million pounds.
Looking back at last season, Liverpool failed to realize their dream of winning the Quadruple Crown, but still won the English League Cup and FA Cup, and finished second in both the Premier League and UEFA Cup. This season, Liverpool is once again striving for another success in the Premier League and UEFA Cup. Although the £6 million prize money pales in comparison to the transfer fee for Damien Darwin-Nunes, the fruits of victory are bound to bring in a handsome extra.
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