Despite Manchester United's slight decline on the field of play, its business strategy is unique. According to The Sun, the Red Devils will be launching a revolutionary shirt design next season, introducing lavender tones for the first time, a move that will undoubtedly set off a rush of purchases.
Preview images of the 2025/06 Manchester United shirt have been circulating on the internet, featuring a lavender color palette with United's signature dark M pattern. The overall design is retro and nostalgic, as if going back to the field of play in the 90s. The inspiration behind this design seems to hint at Manchester United's revival of the King's Road.
It is worth mentioning that Manchester United renewed its contract with shirt sponsor ADIDAS last year until 2035, with a total contract value of US$900 million (about HK$8.9 billion). In the future, this newly designed jersey will be tasked with attracting fans to buy it.
