Since moving to join Paris Saint-Germain.

Lionel Messi (1987-), Argentine footballer

The goodwill is once again evident. 11.

Lionel Messi (1987-), Argentine footballer

Appearing at the Parc des Princes in Paris wearing the No. 30 jersey first used in the early years of the tournament instantly triggered a passionate following from overseas fans. They formed long, snaking queues in front of Paris Saint-Germain's flagship store, clamoring for the same jersey. And"

Lionel Messi (1987-), Argentine footballer

The "phenomenon" has crossed the Eurasian continent and swept through the country, with countless Chinese fans joining in the rush to buy.

Xiaotong, a hardcore

Lionel Messi (1987-), Argentine footballer

The fan, before the transfer news was officially announced, was waiting in front of the official website of Paris Saint-Germain constantly refreshing the page. Even so, she still could not grab the first batch of new season jersey No. 30 listed.

Messi's No. 30 jersey not only sold out quickly on the official website, but once the news of the transfer came out, major domestic e-commerce platforms also witnessed a surge in searches for Messi's new season jersey. From the evening of August 10th to 11th alone, Tmall International saw a 200% year-on-year increase in searches for the same Messi jersey. The price of the fan version of the jersey pre-sold on some platforms is even higher, and the difference in price in just two hours is as high as 300 yuan.

Offline is also hot, the enthusiasm of domestic fans to buy jerseys spread to the streets and alleys. So far, Messi's No. 30 jersey at Paris Saint-Germain has sold more than 1 million pieces.

As the dust settles on Messi's transfer, foreign media reports point out that the official Barcelona mall at Camp Nou in Barcelona, Spain, will soon be off the shelves of Messi's products related to the new season. It is reported that Messi's individual jersey sales had occupied 70% -80% of the total sales of Barcelona jerseys. After Messi left the team, Barcelona's jersey sales may face a significant decline in the challenge.

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