Italy honored with protagonist status at Winter Expo 2021; Dortmund renews Valentine's beer partnership; Tokyo
the Olympics
Some sponsor executives were absent from the opening ceremony
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Edgewood Sports becomes the next four seasons
England Premier Soccer League
Exclusive new media broadcasting platform
On July 22, Edgewood Sports announced a partnership with
England Premier Soccer League
The league reached a cooperation agreement to become the exclusive new media broadcasting platform for the English Premier League in mainland China and Macau, and will live broadcast the four seasons from 2021/22 to 2024/25.
England Premier Soccer League
league's full slate of matches. Following the AIC Sports broadcast of the 2020
European cup (e.g. soccer)
Later.
England Premier Soccer League
will take over in August. In the meantime, Lovecraft Sports will continue to air the
La Liga
World Cup
Top soccer events such as Asian qualifiers (Top 12) and AFC Champions League. To meet the demand of fans of the league, since July 21, AIC Sports
England Premier Soccer League
The All Seasons Pass product is officially launched.
Italy honored as protagonist country of Winter Expo 2021
The 2021 World Winter Sports (Beijing) Expo (Winter Expo) will be held from September 2 to 7, 2021 at the China National Convention Center and Shougang Park at the same time. This year's Winter Expo will continue the theme of "Power of Ice and Snow", with the overall idea of "realizing the docking with the world's winter sports resources and promoting the development of China's ice and snow industry", and achieve mutual support, mutual acceptance and efficient integration of the conference by means of exhibitions, summits and forums, industrial docking, and special events. The overall idea of the Winter Expo is to promote the development of China's ice and snow industry. Italy has become the protagonist of this year's Winter Expo. As a winter sports powerhouse and 2026
Milan (Italy)
-Cortina d'Ampezzo Winter
the Olympics
As host country, Italian companies will present to our country quality Italian winter sports products, renowned for their technology, planning and reliability. Italy is also home to many famous destinations popular with winter sports enthusiasts.
Dortmund renews partnership with Valentine's Brewery
On July 20, Valentine's Beer and German soccer club Borussia Dortmund completed the renewal of their cooperation. Since the two sides first signed a contract to cooperate in 2017, they decided to renew the next new contract in view of their friendly relationship, and the brand will continue to serve as the official beer partner of Borussia Dortmund in China. Through this historic strategic cooperation, Valentine's Beer can rely on Dortmund's position in European soccer and worldwide influence to expand the brand's exposure; at the same time, Dortmund can also leverage Valentine's Beer's wide range of marketing channels in the Chinese market to expand its own fanbase and attract the attention of more Chinese fans.
Shanghai and Suzhou are designated as
national soccer team
First and Second Candidates for Top 12 Home Stadiums
July 20, China
national soccer team
The Association held a training session at the national team training base in Xianghe.
national soccer team
The work conference for the preparation of the 12 strong tournament clarified and further detailed the specific division of work for the protection of epidemic prevention, competition, business, logistics, media, foreign affairs and other protection work. After meeting with China
national soccer team
After communication from all parties, including China
national soccer team
Association plans to Shanghai, Suzhou City, respectively, initially designated as China's men's football 12 home field 1st, 2nd candidate venue. The relevant work will enter the program submitted to the relevant departments of the approval process. After the program is approved, China
national soccer team
The Association will then submit the finalization to the AFC.
World Industry News Express
SOCIOS.COM becomes Inter's new main sponsor
global
Milan (Italy)
The club has officially announced that SOCIOS.COM is the club's new global main shirt sponsor, with its Chiliz$CHZ platform, a global leader in blockchain technology for the sports and entertainment industry, and through this partnership, the World
Milan (Italy)
The club will promote the $INTER Fan Token on its shirts, with the new kits to be launched in the market soon.Socios.com, the Blue and Blacks' new global main shirt sponsor, is a direct-to-customer platform that will be a world
Milan (Italy)
A "digital meeting place" for the global fanbase, this partnership reflects the world of
Milan (Italy)
The club's vision of creating a better experience for fans.
Brisbane, Australia, awarded Summer 2032
the Olympics
organizational rights
On the 21st, the 138th plenary session of the IOC voted to make Brisbane, Australia, the official site of the 2032 Summer
the Olympics
of the host city. Brisbane also became the third city to host the Summer
the Olympics
of Australian cities. It is understood that Brisbane in 2032
the Olympics
Also opening on July 23, and Tokyo
the Olympics
The schedule is exactly the same. Despite the fact that Australia will be in winter, the weather conditions are ideal for hosting sporting events.
Fast grocery delivery service channel Zapp becomes
Chelsea
Official Partner
England Premier Soccer League
Chelsea
The Club has announced a new partnership with fast grocery delivery service channel Zapp. The U.K.-based startup, which offers delivery of snacks, drinks, groceries and other everyday items, will be designated as the
Chelsea
official on-demand convenience and grocery delivery partner in Europe. It works in partnership with
Chelsea
The partnership covers the club's men's soccer team,
women's soccer
and Youth Academy, including promotions such as player events and exclusive fan opportunities, as well as "Zapp Football Moments".
Tōkyō, capital of Japan
the Olympics
Some sponsor executives were absent from the opening ceremony
Kyodo News reported that recently, Tokyo
the Olympics
and Paralympic sponsors have announced that their top executives will not attend the opening ceremony on the 23rd. Following the announcement by top-level sponsor Toyota Motor that it would not participate in the opening ceremony, top executives from NTT (Nippon Telegraph and Telephone), NEC (Nippon Electric), Fujitsu and others also said they would not attend.
the Olympics
The main reason given by the companies was that they were afraid that the president's participation in the opening ceremony would cause customer dissatisfaction, given that opposition to hosting the Olympics remained strong.
Serie A
Seriously considering reducing to 18 teams
In a feature article, Evening Post reporter Monica Colombo said that
Serie A
President Gravina is pushing ahead with plans to reorganize the league, potentially starting with the 2023/2024 season to bring the
Serie A
The league is now downsized from 20 teams to 18. Gravina believes the change plan could improve the league's attractiveness and overall revenue, especially after being severely affected by the outbreak, and also analyzed in a report commissioned by Deloitte to promote the restructuring from 2023 onwards on the
Serie A
The economic situation has improved and now that the English consultancy has been in conversation with individual clubs, more and more circles believe that the existing league framework is in need of change.
Ski mountaineering to be a 2026 Winter Olympics event
The 138th Plenary Session of the International Olympic Committee (IOC) in Tokyo on 20 December voted to recognize ski mountaineering as one of the top sports in the 2026 Olympic Games.
Milan (Italy)
-The official competition program of the Winter Olympics in Cortina d'Ampezzo. The program is now managed by the International Ski Mountaineering Federation (ISMF). At the WOC Executive Committee meeting in June this year, the Executive Committee decided to submit a proposal to the IOC Plenary to add ski mountaineering to the 2026 Winter Olympics. According to the Plenary's resolution, the program will produce five gold medals at the 2026 Winter Olympics, including men's and women's individual short-distance and cross-country races, as well as mixed relays, the same as the 2020 Lausanne Winter Youth Olympics, and 48 entries, including 24 athletes of each gender.
Live Soccer Series Officially Renamed eFootball
According to video game website IGN, Konami has officially renamed the Live Soccer franchise to eFootball, which will be available this fall for PS5, PS4, XSX, XSS, Xbox One, Windows 10 (PC), Steam (PC), iOS, and Android. Officially, eFootball is described as a "next-generation free-to-play soccer simulation game platform" that is free to experience and will be regularly updated with new seasons of game content each year.
Napoli, capital of Campania region of Italy
Will open Maradona Stadium on July 29th
The Diego Armando Maradona Stadium will be officially opened on July 29 local time, according to Italian media LaPresse and La Gazzetta dello Sport. In honor of Maradona, the
Napoli, capital of Campania region of Italy
's home stadium, Stadio São Paulo, was renamed Stadio Maradona, with the media noting that the renaming ceremony will take place in the evening of July 29, and that a new statue of Maradona outside the stadium (donated by artist Seppe) will be inaugurated on the same day. Maradona played from 1984 to 1991 for the
Napoli, capital of Campania region of Italy
, who played in 257 games for the team, scoring 115 goals and dishing out 32 assists to lead the
Napoli, capital of Campania region of Italy
Won 2 times
Serie A
Champion, 1 Coppa Italia, 1 Supercoppa Italiana and 1 League Cup.
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a warrior
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