This week, an event that combines the passion of sports with the flavor of beer was staged in Shanghai. Valentine's Brewing teamed up with German soccer powerhouse Borussia Dortmund to host a grand contract renewal ceremony and new fruit beer launch. Valentine's Brewery will continue to deepen its cooperation with Borussia Dortmund as the official beer partner of Borussia Dortmund in China, in a partnership led by exclusive global business partner SPORTFIVE/Lagardère Sports.
In the presence of Chairman Wang Mu, General Manager Zhang Xin and President Benjamin Wahl, Valentine's Brewery signed a new sponsorship agreement with Borussia Dortmund, opening a new chapter of cooperation between the two parties. Since its introduction in 2013, Valentine Beer has risen rapidly with its unique flavor and brand innovation, not only signing up for La Liga, but also winning the annual award for the leading brand of German beer imports in the Chinese market in 2015.
In 2017, Valentine's Brewery joined hands with Borussia Dortmund as the first regional partner in the Chinese market, co-organizing several events, including fan carnivals and star visits, to deeply interact with fans.
During the epidemic, Valentine's Brewery and Borussia Dortmund actively embraced digitization, allowing fans and customers to enjoy soccer and beer from the comfort of their homes through online streaming and more.
At the conference, the senior management of both sides reviewed the past cooperation and were confident about the future outlook. General Manager Zhang Xin said that the cooperation with Borussia Dortmund is an important step in Valentine's strategy, and hoped that the two sides can continue to work together to create a brilliant future.
The launch of the new fruit beer "Little Stubborn Beer" heralds a new chapter of cooperation between Valentine's Brewery and Borussia Dortmund.
As a centuries-old soccer powerhouse, Borussia Dortmund has won the Bundesliga and UEFA Champions League, and its youthful energy and traditional roots coincide with the brand concept of Valentine's Beer.
In 2021, events such as the UEFA Europa League and the Olympic Games provide new opportunities for Valentine's Brewery to cooperate with Borussia Dortmund. Both parties will work together to create more possibilities in our market and write a yellow and black legend together.
