The most talked about deal of the 2013 summer transfer window was not Barcelona's signing of a talented Brazilian star.
Neymar
There's no one else like him. This is the most outstanding Brazilian player after Kaka, and is regarded as the "world's third" after Messi and Crow.
Meanwhile, Real Madrid's introduction of Isco for €30 million didn't cause too many waves. However, Isco, who is similar in age to Neymar, was making equally rapid progress at the time.
In 2012, Isco's performances for Málaga made him shine in both La Liga and the Champions League, and on December 22nd, he was awarded the 2012 European Golden Boy Award, an honor that went to Borussia Dortmund midfielder Götze the year before, and Balotelli, who shone at Euro 2012, the year before that. In 2013, the honor went to Pogba.
Obviously, the players who have won the European Golden Boy Award are extraordinary.
The very next day after winning the European Golden Boy Award, Isco scored in La Liga to help Málaga beat Real Madrid 3-2. Perhaps that is why Real Madrid decided to bring him in later. 2012-13 Champions League 1/8 final, Málaga against Porto second round, Isco a pass and a shot to help the team 2-0 to the last 8.
Florentino originally signed Neymar with full confidence, thinking he would become Crow's successor, but unexpectedly was intercepted by Barcelona. But Isco's rise, if he can continue to develop, he has the same potential to succeed Crow in the future.
Mourinho left Real Madrid in the summer of 2013, and in the 2012-13 season, the team failed in all four seasons, with Crowe winning the Ballon d'Or as the Champions League's top scorer.In the 2013-14 season, Real Madrid bounced back strongly, defeating Barcelona in the Copa del Rey final to win the title, and defeating Atletico Madrid in the Champions League final to win the title, with Isco representing Real Madrid in all competitions in 53 appearances, scoring 11 goals.
In the 2013-14 season, Neymar was a top four scorer with Barcelona and scored just nine goals in La Liga, nowhere near as good as Isco.
However, the 2014-15 season became a watershed, Neymar officially stepped into the ranks of the world's top players, the status of the "world's third" is indisputable. Although Isco played a lot each season, he did not make significant progress.
In September 2017, Real Madrid extended Isco's contract until 2022, upping his annual salary to €6 million with a default payment of €700 million. He himself probably couldn't believe he could be worth a €700 million release fee.
Barcelona were dumbfounded when Neymar was snapped up by Paris in the summer of 2017 for a €222 million release fee. With this move, Real Madrid is actually putting up obstacles to Isco's transfer. In fact, it has been difficult for him to become a regular starter at Real Madrid.
Isco hasn't played two full games in a row since Zinedine Zidane's second spell at Real Madrid.
Today, the €700 million release fee has been reduced to a laughing stock. Real Madrid wants to sell Isco, 20 million euros are difficult to get rid of. Previously reported that AC Milan, Tottenham Hotspur and Arsenal are interested in Isco, but their highest bid is only 15 million euros.
The return of Carlo Ancelotti has not changed Isco's situation, says As. In order to avoid the player's free-agent return when his contract expires in 2022, Real Madrid want to sell Isco. Currently, Isco is only worth 18 million euros, and it is estimated that it will be difficult to sell even at that price.
