On July 20 in the Beijing time zone, a message from Catalan media outlet diari ARA rocked the soccer world, revealing some firm stances from top La Liga side Barcelona.
Barcelona, the soccer world's giants, "to avoid any disharmony with our country" as the reason, resolutely refused to cooperate with the Swedish clothing giant H&M proposal. It is reported that the previous Barcelona and H & M on casual clothing sponsorship in-depth negotiations, however, H & M in Xinjiang cotton issue of a series of inappropriate behavior so that the two sides of the cooperation negotiations had to come to an abrupt end, Barcelona's decision is clearly out of respect for the Chinese side and maintenance.
Spain's EFE news agency also verified the news and received confirmation from Barcelona sources. Sources close to the matter revealed that the club made a swift decision to terminate the negotiations after receiving a reminder from the communications department as well as the Hong Kong office, and emphasized that the entire process was open and transparent.
Currently, Barcelona's casual apparel sponsor is American brand Thom Browne, and the two sides have been working together since 2018 on a three-year contract that expires in 2021.
